Chapter 13: Social Media Marketing Campaign.

     Hello bloggers. Each week we have been constantly talking about social media and how it can be used on many different platforms. This week I want to discuss just how important social media campaigning is in today's life. The whole basis of marketing is to persuade and bring in attention to consumers on the products that they are trying to sell. A lot of campaigns tend to have a start and end date. Typically this is during special holdiays like Christmas and Halloween. A campaign can help elevate an already popular item and reinvent its popularity. It is a very simple process for a corporation or business to launch a specific campaign. 

These are some of the most important steps to creating an effective marketing campaign. 

1. Set goals that will generate well thought out plans to execute a campaign strategy

2. Chose a relevant theme that will catch a majority of consumers attention

3. Find the right key audience for the product

4. Have the right amount of funds to establish a campaign budget

    One of the best campaigns I have personally experienced was the Volvo truck commercial some years ago. The advertisement stuck out so strongly to viewers and myself. Volvo teamed up with Jean Claude the famous actor to do his famous splits between two Volvo semi trucks. This ad campaign was not just memorable, but it also brought one of the best years of revenue that Volvo has seen. Volvo is already known for its safety so having a guy doing the splits on two moving trucks seals the deal of protecting all humans. This shows if you have a well thought out plan and unique style of presentation then the company will ultimately benefit from this. What are some campaign ideas that you would use for your future business ? let me know in the comments! Have a good week bloggers , till next time.