Chapter 7 : Marketing with Snapchat

     So many different social media outlets have came out in the last 10 years. All of these different platfroms have worked there way into our everyday lives. One of the most trend setting and used social media outlets today is Snapchat. Snapchat is not only a great way to commuincate with your friends, but it is also a great way to market a brand or product you want to reach a mass audience. 

 Snapchat was founded at Stanford University. The idea generated with the need for an app to distribute disappearing images. This was a small organization at the time and used a entirely different name. It is quite amazing how Snapchat now has over 500 million users on it daily. There are many reason why Snapchat is a good way to outsource a brand. Snapchat is very useful for raising brand awareness and driving force into a product. The ads that are put in place on Snapchat gain far more attention then the likes of Facebook and even Instagram. This is most likely due to the fact that there are constantly people using snapchat at varies times of the day. Having photos being the main focus of your platform is a great advantange so people can see the products that a brand is trying to sell and even show people using these types of products. With Snapchat's camera you are able to even shop certain products by taking a picture of the item. 

Snapchat is one of my favorite social media platforms that we have today. I enjoy being able to catch up with my friends from no matter where they are at. Even if you do not speak everyday you can see in real time what that person is doing. Another thing I enjoy is the memories that pop up everyday from a year ago and prior. It really helps users of Snapchat stay connected to the app and look forward to what is to come the next time that they use the app.